The A to Z of SEO / Search Engine Optimisation ebook by Welsh Dragon, Mike Armstrong

The A to Z of SEO / Search Engine Optimisation ebook by Welsh Dragon, Mike Armstrong

What is SEO?

Search Engine Optimisation (SEO) is the art and science of getting your website to rank higher in search engine results pages (SERPs).

It’s a combination of technical improvements, content creation and online networking to help search engines like Google and Bing understand your website and deliver it to the right audience.

Why SEO Matters

In today’s digital world, SEO is not optional; it’s essential. With billions of websites on the internet, SEO ensures that your business stands out. Proper SEO can drive organic traffic, boost brand visibility and increase revenue.

What you’ll get:

Table of Contents

1. Introduction

• What is SEO?

• Why SEO Matters

2. A to Z of SEO

• A: Algorithms

• B: Backlinks

• C: Content

• D: Domain Authority

• E: E-E-A-T (Experience, Expertise, Authority, Trust)

• F: Featured Snippets

• G: Google Analytics

• H: Header Tags

• I: Internal Links

• J: JavaScript SEO

• K: Keywords

• L: Local SEO

• M: Mobile Optimization

• N: Navigation

• O: On-Page SEO

• P: Page Speed

• Q: Quality Content

• R: RankBrain

• S: Schema Markup

• T: Title Tags

• U: URL Structure

• V: Video SEO

• W: Web Crawlers

• X: XML Sitemaps

• Y: YMYL (Your Money, Your Life)

• Z: Zero-Click Searches

3. SEO Tools & Resources

• Free and Paid Tools for Optimisation

4. Advanced SEO Strategies

• AI in SEO

• Voice Search

5. Conclusion

Bonus Content: 10 Quotes about SEO